INFO

LEGO Master Builder Academy was a specialized subscription based product line designed to take fans beyond following instructions and help them think like professional LEGO designers. Each set came with an interactive website featuring quizzes, videos, an inspiration gallery, and a rewards system—encouraging kids to put their new skills and creativity to use and become better builders.

Unlike standard sets focused on a single model, Master Builder Academy kits offered guided lessons in techniques used by LEGO Master Builders. Through progressive, technique-focused challenges, builders could develop skills in structural design, advanced connections, and detailed model styling.

ROLE: Senior Art Director.