Master Builder Academy

A subscription based building program for boys ages 9-14. Users will master advanced building techniques through a multi-year tutoring system. Members receive Master Builder Academy building kits every two months. Each contains an installment of the LEGO MBA design handbook series and comprehensive building sets along with access to an online inspirational website that coincides and enhances the consumer experience. There are 12 levels to the Master Builder Academy each containing a package, 84 page booklet, inspirational website specific to each theme. Marketing materials consists of videos, flyers, ads, environmental signage and various other promotional materials.

Role
Senior Art Director
For
The LEGO Group
Master Builder Academy
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