Carol Amato's Work

LEGO Life

Oversaw the concept and creative development of LEGO Life ; a Global magazine and app designed especially for kids between the ages of 5-9. Conducted creative brainstorms for both Magazine and digital app, managed the editorial for a team of 10 creatives, Art directed photoshoots, managed 3D modeling scheduling and hired illustrators. Worked closely with Kids engagement and Marketing partners to ensure all content worked with business objectives but kept kids interests a priority.

Role: Senior Art Director
For: The LEGO Group