LEGO Holiday US Campaign

A US shopper adaptive approach to focus on LEGO’s Holiday campaign. With a funnel approach, we are creating Awareness, Engagement and Conversion assets to be showcased across multiple platforms. Streaming audio and Social media buy includes Spotify, Pandora, Pinterest, Snapchat, Instagram, Twitter. Display banners generated for Matterkind displayed the breadth of LEGO’s portfolio in the form of Passion points; Vehicles, Animals, Arts/Crafts, Harry Potter, Star Wars™, Princesses, and Minecraft™.

Responsible for shopper funnel design executions for awareness and conversion, social animations, managing IPs, directing scripts for Pandora and Hallmark’s Home & Family Show.

Role
Senior Art Director
For
The LEGO Group
Date
2020
LEGO Holiday US Campaign
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Pinterest Trends for 2020 using 8 Passion point pins driving to LEGO.com passion point landing pages

Utilize Aki’s unique ‘moments’ targeting, which uses first party data to reach shoppers during leaned in moments throughout the day such as holiday shopping spree’ and ‘coffee break’. We are engaging viewers with our Holiday campaign video followed by a unique end card featuring a passion point product

Example of an animated Snapchat Ad featuring the Passion Point Star Wars.

Final end card for all the Snapchat Passion Point Animated Ads

Static Product-focused image link ads for Instagram. 3 Skus for every Passion Point in rotation

Example of Animals Passion Point - Standar banners across the open exchange and Groundtruth's site list to drive conversion with smart targeting. 8 Passion points with 4-6 Skus each

Art Direction and Copy points provided for Hallmark's Home & Family show.
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