BIC
REFRESH AND REBRAND: BIC’s EZ Reach Lighter has a bold new look that aligns with the rebranded Multi-Purpose lighter for a more cohesive brand presence. Brighter colors highlight iconic BIC Orange, while refreshed imagery boosts shelf appeal and grabs shoppers’ attention at the point of purchase. The updated designs also make it easier to tell the five collections apart: Classic, Home Décor, Celebrations, Favorites, and Gradient.
ROLE: Brand Design Lead Creative
