BIC
REFRESH AND REBRAND: BIC’s Multi-Purpose Lighter has been reimagined with a bold new look designed to stand out. Brighter colors embrace the iconic BIC Orange brand, while refreshed imagery creates stronger shelf impact and captures attention at the point of purchase. The updated designs also make it easier to distinguish between the full range of lighter wands—including Classic, Flex, Extra Long, and Candle editions—helping consumers quickly find the right lighter for every need.
ROLE: Brand Design Lead Creative
