LEGO Classic Walmart Campaign

Meet The Sparks characters and content were developed as part of the campaign Reimagine Family Time that leverages LEGO Classic as the entry point to creativity, recruits new consumers onto the brand. Exclusive to Walmart as part of our working partnership.

As a result of this campaign – Classic sales were up +63% since the previous years for stores that hosted the campaign materials.

Responsible for campaign concept, character development, character builds, content creation, animation story boards, and overall design for website and printed materials.

Role
Creator, Sr Art Director
For
Walmart
Date
2019
LEGO Classic Walmart Campaign
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Meet The Sparks. Character development

Meet The Sparks animation to introduce the characters.
OLV and in-store video

Meet The Sparks Introduction Booklet with family games and product display

Meet The Sparks Homesite aisle assets. Shelf-talker video display, Blades and interactive display unit for product finding and building inspiration

LEGO Classic Landing page on Walmart.com and Downloadable pdfs

Reimagine Family Time Video to offer parents additional ideas of how to spend Family time together with LEGO
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